At Bell Helmets, I had the opportunity to redesign our Digital and Print Design marketing assets for upcoming campaigns.
In the past, there has always been a struggle to visibly present products and the necessary information on some web banners, such as letterboards and mobile banners. My thought for these assets were to focus more on compelling lifestyle photography, and use them as the main focus. Viewing products in "real-life" settings tend to gain more attraction to the consumer. Focusing solely on the lifestyle photography would gain much more attraction from the consumer, as well as presenting more appealing mobile web banners.
Here, you will find 4 sets with 2 print advertisements and 3 digital web banner designs.